Update Geotarget partnered with Ernst & Young for a Systems and Process Audit Certification.
Our Journey
2020
2018-19
Birth of Update Geotarget
Launch of UPDATE GEOTARGET – Indian’s only FTA Narrowcast TV Ad film platform.
2016-17
Winner of the ‘Society Leadership Awards’ 2017
After 25 years in the industry, we received the ‘Society Leadership Awards 2017’, for rigorous network consolidation and consistent cable centric innovations across India.
2015
Leaders in 3rd party monitoring of Regional Cable Channels across India
Soon after, we led the way in 3rd party Monitoring for All – India Regional Cable with the monitoring giant of the TV industry – TAM.
2014
Video Monitoring of Regional Cable Channels Across India
Not resting on our laurels, we were the first to utilize a Pan-India medium to campaign for multiple parties for the Lok Sabha Elections.
2012
The First Online Self – Monitoring Services
As we grew, launched Online self – Monitoring Services that enabled our clients to monitor their activity across 14 diverse markets.
2010
The Regional Cable Research Project
We launched a project to study the penetration of regional cable in smaller towns and villages.
2009
Launch of Tata Last Mile
Flying high with our successful corporate partnership, we entered a revenue share partnership with TATA Teleservices ML to launch TATA Last Mile – the ‘cheapest & fastest’ solution of Fiber to The Home (FTTH) via GPC Technology to provide Triple Play (Broad band, Broad Cast & Telephone).
2004
The Art of Ad Placement with the Precision of Science
This breakthrough led to the bird of strategic placement and distribution of ads. This became the key strategy for the successful launches of entertainment channels clients like NDTV, Hungama and CNBC Awaaz. We replicated the same strategy for Sahara Filmy and the Lok Sabha Elections in 2004 and 2009.
2001
Pioneering an Industry Benchmark – India’s First Channel Census Too
With the onset of the new millennia, we became the first player to establish the industry benchmark channel census tool, OTS Update for Class I towns, based on this tool’s findings, we broke new broke new ground, to become the first to Scientifically and Strategically place Satellite channels which kick – started the distribution industry boom.
1998
The First Advertise to Nationalise Regional Cable
After the successful corporate partnership with HUL, we became the first and only player in the industry to offer a PAN Indian solution on Regional Cable to major Class 1 Indian cities.
1996
The First 3rd party Monitoring to Indian Regional Cable
This strategic tie – up was just the beginning of our grand vision. By the mid – 90's we entered the corporate space offering across 4 metros for HUL, which provided the first 3rd party monitoring support. This revolutionized the way viewers across the country enjoyed cable TV, by distributing switchers to major cable operators across India.
1994
Strategic Collaboration for In Cable Net
After our success with regional advertising, we spearheaded a strategic collaboration of integrating LCO's and engineered network tie–ups for In Cable Net.
1993
We put Regional Cable TV on India’s Map
After a TAM report showed that more than 50% time spent on TV was on regional channels, we became the first – ever advertise on a nationwide option.
1992
First Ad on Mumbai Cable TV brought to you by Update
As the 90's witnessed satellite channels grow in popularity, we at Update took this opportunity and ran our first ad solution on Mumbai.
1990
Birth of Updates Ads
From large metros to small, the Cable TV boom spread across India like never before. One visionary recognized the potential for advertising and that’s how Update Ads as born.